diff --git a/README.md b/README.md
index df74609..187dbfe 100644
--- a/README.md
+++ b/README.md
@@ -5,7 +5,7 @@
 
 **doi2dataset** is a Python tool designed to process DOIs and generate metadata for Dataverse.org datasets. It retrieves metadata from external APIs (such as OpenAlex and CrossRef), maps metadata fields, and can optionally upload the generated metadata to a Dataverse.org instance.
 
-![doi2dataset Demo](assets/doi2dataset_demo.webp)
+![doi2dataset Demo](docs/source/_static/doi2dataset_demo.webp)
 
 ## Features
 
diff --git a/assets/doi2dataset_demo.webp b/docs/source/_static/doi2dataset_demo.webp
similarity index 100%
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rename to docs/source/_static/doi2dataset_demo.webp
diff --git a/docs/source/usage.rst b/docs/source/usage.rst
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 Running **doi2dataset** is done from the command line. Below is an example of how to use the tool.
 
+Demo
+----
+Here's a demonstration of **doi2dataset** in action:
+
+.. image:: _static/doi2dataset_demo.webp
+   :alt: doi2dataset demonstration
+   :align: center
+
 Basic Example
 -------------
 To process one or more DOIs, run: